American Vintage is the story of an honest fashion expressed in a familiar language.
An ode to simplicity, defined by its signature elements — soft pastel shades, delicate fabrics, and minimalist cuts inspired by the sportswear wardrobes of American schools — all hinting at a sense of modernity.
Founded in Marseille in 2005 by Michaël Azoulay, who traveled extensively throughout the United States to find inspiration and shape the brand’s identity, American Vintage has become a go-to for perfectly tailored, impeccably cut basics that everyone loves.
The brand’s values: a passion for well-crafted work, attention to detail, sincerity, care, and a perfect balance between ease and elegance.
American Vintage moodboard
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