Bold colors, unique prints, and unconventional creativity—Desigual is the Spanish brand that since 1984 breaks fashion rules.
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This is Roy Roger's
From its creation in 1952, Roy Roger’s ,the first Italian blue jeans, introduced some features that never changed over the years : zippers on back pockets, pocket money, a coin pocket on the front and the black triangular label on back pockets.
Through decades of history the brand maintained its originality and preserved a high quality in raw materials, exclusively American, Japanese and European denims, with a constant research on special washings and garments strictly hand-made in Italy.
Find Roy Roger's
Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.
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