In 1994 Uttam and Clare began selling knitwear from Uttam's home country of Nepal in Camden Market, London.
The fashion at the time for hand-made ethnic clothing made their collection increasingly popular towards the end of the 1990s and the brand enjoyed considerable growth. The company acquired a reputation for its vibrant colours, quirky prints attention to detail and quickly became globally recognised for its eye-catching womenswear, childrenswear and accessories.
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